Friday, April 3, 2009

Release of Twilight DVD drives users back to the Facebook community

Release of Twilight DVD drives users back to the Facebook community
30 Mar Posted by: Bryan Bennett in: Movies and Film Back in October, I wrote about how the Addicted to twilight community on Facebook was the fastest growing application within the TVLoop network. Since then, aside from encouraging teenagers to bite people, the movie became one of the top 20 openings of all time in November, while the cheap DVD sold over 3 million units on it’s first day. From a TVLoop perspective, the Twilight community has ballooned to over 372K users - a 218% increase since I wrote the post in October.To celebrate the launch of the Twilight DVD on March 20, we wanted to see just how big of a fan community we have. To do that, we ran a “Biggest Twilight Fan” contest and encouraged Twilight users to upload their photos proving why they were in fact the biggest fan out there. In a week, over 440 entries ranging from photos of girls kissing posters to tatoos to interesting costumes. But after over 2200 votes were cast, the winner was the photo below…and yes that’s a real tatoo of Edward Cullen’s family crest. I have no idea what that means since I’m not really in the target market, but I’m told he’s kind of important to the twilight storyline. For the sake of the winner, I hope he continues to be important for the next 50 years or so.

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